Makati City—July 24, 2018—Beko Philippines launches today its Eat Like A Pro (ELAP) advocacy, an information dissemination campaign, which aims to help parents in ensuring that they give their child healthier food choices.
The advocacy is in support of Beko’s current global initiative of eliminating unhealthy eating habits, which affects Filipino families, especially the young ones.
“As the Official Partner of the Everyday, we are not only driven by the constant desire to create meaningful, fast, and flexible solutions but to also help people solve their real, everyday problems,” said Dyeun Zapanta, Assistant General Manager of Beko Philippines. “This drive is what makes us a trusted partner to our customers.”
The ELAP campaign seeks to raise awareness about the rapidly growing rates of childhood malnutrition due to unhealthy eating habits.
A report recently released by Food Nutrition Research Institute (FNRI) revealed that Filipinos’ intake of fruits and vegetable is declining while their consumption of meat and eggs is increasing. An FNRI data from 1978 to 2013 revealed that we are eating more rice and meat while cutting down on fish, fruits, and vegetables.
FNRI-NNC’s report released in 2017 also showed that 7 out of 10 households do not meet their dietary energy requirement and that a small portion of households met the estimated average requirement for nutrients (Vitamin A and C, riboflavin, and Thiamine).
Kids are among those who are most affected by these habits, especially that they are passed on to them. Beko aims to tackle the issue by empowering and helping parents on the importance of healthy eating through its advocacy.
“The Eat Like A Pro advocacy is important to us, especially with the issue of childhood malnutrition. We want to elevate the growing concerns of parents about the matter by making them realize that it is possible to promote healthy eating habits to support their child’s nutrition without having to compromise the taste of the meals they prepare, regardless of their budget,” said Zapanta.
To know more about Beko’s #EatLikeAPro advocacy and Beko Philippines, like the Beko Philippines fan page (@BekoPH) or visit the website at www.beko.ph.
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BEKO:
Welcome to the world of Beko, a brand that respects the globe and is respected globally. Since we were established in 1955, one leading principle has guided us:
“ being a partner of our consumers in their daily life needs. ”
Consequently, we kept improving the relationship with our consumers in more than 130 countries. Our desire to innovate — for the good of our customers and our environment — has already brought us a long way.
Beko is the international home appliances brand of the Arçelik Group. It is owned by Koç Holding, which — as one of the largest companies in Europe — is ranked in Fortune Global 500 list.
We have managed to grow on a global scale thanks to our efficiencies in manufacturing along with our environmentally friendly and eco-award winning products. We fully respect the environment and understand its critical importance for society.
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